Now people are spending too much time with their smartphones due to Gaurav Laghate Corona virus lockdown. According to a report by BARC India and Nielsen, in the week ending March 27, users spent more than three hours on smartphones. This is much higher than before the lockdown (between 13 January to 2 February). Let us know in the details what more data came in this report.
Coronavirus Lockdown Increased Smartphone Usage
According to the data, a 12 percent increase in smartphone usage increased the time spent with the smartphone by 12 percent last week and increased from 23.6 hours to 26.4 hours per week. However, metro cities saw an 11 percent increase in time spent, which remained the same in almost all cities. At the same time, this growth was 15 percent in mini metros, 12 percent in Tier 2 cities and 8 percent in Tier 1 cities.
Done by the users of 35 to 44 years, the most used data was also based on the age of the users. Users between the ages of 35 and 44 showed the highest growth of 18 percent. At the same time, it was 12 percent among 15- to 24-year-old users and 9 percent to 25-34-year-old users.
Time spent on social media and chatting, The data released said that social media, chats, video streaming and news apps benefited the most during this period. The funny thing is that the call time before the lockdown increased by only 5 percent. At the same time, the usage of chatting services like WhatsApp, Telegram and Messenger increased by 43 percent and it was 322 minutes. Along with this, users spent 42 percent more time on social media with 274 minutes than before.
45% increase in use of news apps, Talking about news apps, it has seen an increase of 45 percent. At the same time, its users grew by 17 percent. Last week 22 percent of all smartphone users accessed news apps on their phones. If we talk about gaming and video streaming apps, then they saw an increase of 26 and 11 percent respectively. Users spent 191 minutes of gaming and 236 minutes of video streaming in the week ending March 27.
Audio Streaming decreased, while there was an 18 percent drop in audio streaming due to reduced travel due to lockdown and it was reduced to only 67 minutes. Users used to spend 82 minutes in music or audio streaming before lockdown. Damage to shopping and online payments too
Online shopping apps and payments have also been affected due to the lockdown. Talking about shopping, it has decreased by 38 percent and it has come down from 26 minutes usage to 26 minutes per week. Similarly, there has been a decrease of 53 per cent in the travel website, 41 per cent in food ordering.